What is Direct Mail?

Mail is a personal, measurable and cost effective way to advertise, inform, raise funds, generate sales and more.

 

Who can use this service and benefit from it? Direct Mail Services are required by many industries including retail, government, healthcare, education, charities, automotive, travel and more! It is estimated that over 60% of our current orders eventually enter into the mail circulation. Why not let us take care of that for you and your customers?

 

Canada recently introduced the "Do Not Call Registry". When our neighbours to the South introduced the same, they noticed a major shift from telemarketing use to direct mailing. Before this registry came into effect a few years ago, nearly $2 billion US dollars were spent on telemarketing. Since then, close to 30% of that has been redirected into the US direct mail advertising market. It is forecasted that Canadian markets will also experience an increase in the use of this cost effective marketing tool.

 

The Facts:

Direct Mail lets your advertising message stand out from the crowd. Every day Canadians are bombarded with advertising messages-billboards, newspaper ads, TV commercials and emails. Direct Mail is delivered to the mailbox-a far less crowded environment-allowing your message to get the attention it deserves.

• 93% of Canadians usually read their mail the same day it arrives: 66% read it as soon it's received, while another 27% review it later that same day.

Source: Consumer Attitudes Towards Direct Marketing, 2008, 07-219.

Canadians welcome Direct Mail. Compared to other methods of direct marketing, Canadians most welcome addressed Direct Mail and pay the most attention to it.

Type of advertising to which most attention is paid: